Salt Lake City, Utah · External Technical Consulting

We Say the Things Nobody Inside Your Company Can

As an external consultant we have no internal politics to protect and no vendor relationships to preserve. That means we can audit your developers, hosting, and ad vendors honestly — and tell you exactly what's costing you money, what's holding you hostage, and what needs to change.

Or call us directly: 801.441.2877

We've Seen Every Way a Vendor Can Let You Down

After building and selling a seven-figure agency and auditing hundreds of businesses, we see the same patterns over and over.

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Developer Hostage Situations

Your developer controls your hosting, codebase, and logins — and they know it. We break these situations and hand you back every key to your own business.

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PPC Vendors Inflating Their Numbers

Your ad agency is counting your branded organic traffic as their paid results. When you leave they take every campaign, every audience, and every data point with them.

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Hosting Resellers Skimming Off the Top

You're paying $300/month for hosting that costs your developer $30. Zero transparency, zero added value — just a recurring skim on a commodity service.

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Platform Migrations Wrecking Your SEO

A new vendor inherits your site and immediately pitches a migration. URL structures change, authority disappears — while the sales promises never materialize.

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Technology Islands That Don't Talk

SEO doesn't talk to PPC. Dev doesn't talk to analytics. Everyone optimizes their own island and nobody optimizes the whole. We fix the whole.

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Internal Teams Nobody Can Honestly Audit

Sometimes the problem is inside. Because everyone has internal relationships to protect, nobody will say it. We will. That's the value of being external.

The pattern we see most often: our recommended changes pay for the entire engagement within 90 days — by eliminating overpriced vendors, fixing conversion leaks, or stopping budget bleed on underperforming campaigns.

Let's Talk →

Consulting, Auditing & Project Management

We handle the technical layer of your business so you can focus on running it. Deep audits, honest assessments, vendor management, and roadmaps with real metrics.

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Vendor & Developer Audits

We evaluate what you're paying against what you're actually getting — from developers to agencies to hosting. Clear documentation with specific, honest recommendations.

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Technical Project Management

You shouldn't have to manage your own developers. We handle all vendor communication, scope, QA, and delivery oversight — so you deal with outcomes, not jargon.

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Fractional CTO Services

C-suite technical leadership on a flexible basis. We join meetings, evaluate vendor proposals, and make the hard calls — without the full-time executive overhead.

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PPC & SEO Audits

Are your ad numbers real? Is your vendor driving results or reporting vanity metrics? We find out and document everything clearly.

Site Speed & Code Quality

Slow sites cost real money. Bad code creates instability. We audit technical health, identify high-impact issues, and give you a prioritized fix plan.

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Strategy & Roadmapping

Crystal-clear roadmaps with goals, milestones, and measurable outcomes — written so your whole team understands it.

You Should Own Everything. We Make Sure You Do.

Digital independence isn't a buzzword — it's the foundation of every engagement. When we're done, you hold every key, every login, and every data point outright.

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Your Code. Your Servers. Your Accounts.

Every repo, hosting account, domain, and ad account — in your name, under your control. We set it up that way from day one.

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Your Ad Data Belongs to You

Audiences, campaigns, conversion history — when a vendor walks, none of that walks with them. We structure engagements to ensure that.

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Metrics You Can Actually Trust

Clear attribution, honest reporting, and baselines that can't be manipulated by a vendor trying to justify their retainer.

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We'll Fire You If It's Not Working

Our success is based entirely on measurable client improvements. If teams don't mesh or results aren't moving, we'd rather end the engagement than waste your time.

Why "External" Matters

An employee can't tell the CEO their developer is overcharging. A vendor can't objectively audit their own performance. A colleague can't tell their peer their campaign isn't working.

We can. No political capital to protect. No vendor relationships at stake. Paid to give you an honest picture — not to tell you what you want to hear.

NuEthic → Synapse Storm

NuEthic was a Utah ecommerce agency built over seven years and sold for a seven-figure exit. Our team members have successfully delivered projects for organizations including FranklinCovey, NuSkin, Camp Chef, and many more.

Synapse Storm is the consulting evolution. Less implementation, more strategy — helping you get the right things built by the right people, for the right price, with results you can measure.

Our Honest PromiseThe changes we recommend typically offset our cost within 90 days. If we don't see a clear path to that value, we'll tell you upfront before we start.
7-Fig
NuEthic Agency Exit
Avg Conversion Lift
100+
Ecommerce Projects
TR35
Nominated Innovator

A Process That Gets to Honest Fast

No bloated retainers. No endless discovery phases. A focused four-step process that delivers real value from the first conversation.

1

Free Consultation

We talk about what's frustrating you and what you've already tried. You'll leave with clarity regardless of whether we engage.

2

Deep Dive Audit

We examine your vendors, code, analytics, ad accounts, and processes — and document what we find in plain language.

3

Crystal Clear Roadmap

Prioritized action plan. Specific goals. Measurable outcomes. Written so your whole team understands it — not just the technical people.

4

Implement & Measure

We manage execution, track results against the metrics we set together, and report the truth — no vanity numbers.

A Team That Has Delivered at the Highest Levels

Our team members have successfully rolled out solutions and projects for some of the most demanding organizations in Utah and beyond — and many more.

FranklinCovey
NuSkin
Camp Chef
StealthGear USA
Orson H. Gygi Co.
Recreation Outlet
The Ready Store
Dealer Track
Basic Research
+ Many Others

Who We Are

Synapse Storm is an elite group of highly talented people with skills spanning business consulting through to technical implementation, management, and follow-up of everything web and ecommerce. Think of us as a team that provides you with a Chief Technical Officer — without the executive price tag.

We don't staff projects with juniors. Every engagement gets senior-level thinking from people who have built, shipped, and scaled at the highest levels.

⚡ High Demand · Limited Availability

Demand for our services is high and we do maintain waiting lists for some market segments. We're selective about the partnerships we take on — because the only engagements worth doing are ones where we can deliver measurable results.

Feel free to reach out and let's see if we're a good match. A great fit on both sides is the only way this works.

Check Availability →
★★★★★
"I could not give a stronger recommendation. Extremely competent while taking initiative on their own to make good things happen. They take full ownership of all tasks in a punctual, competent, and absolutely reliable manner."
Stephen R. Covey — Vice Chairman, FranklinCovey
★★★★★
"After an exhaustive vetting process, NuEthic emerged far above any others. They met and exceeded our expectations at every point. The single most reliable and client-friendly development firm I have ever worked with."
Ron Givens — Special Projects Manager, StealthGear USA
★★★★★
"Jared wanted to explore all options before arriving at no — and even then gave a reason everyone on my team could understand. An expert who never comes from a place of superiority. I would not hesitate to work with him."
Utah Business Client — Synapse Storm

We Meet You Where You Are

Our team has worked across nearly every stage of business — from a napkin concept to a nine-figure acquisition. The problems change at every stage, but the need for honest, experienced technical guidance never does.

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Business Concepting & Early Stage

Turning an idea into a viable technical roadmap before a dollar is spent. We help founders separate what needs to be built from what sounds exciting — and give you real cost estimates before you commit.

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Startups

Speed matters, but shortcuts in your technical foundation cost double later. We help startups move fast and build right — establishing code ownership, clean data architecture, and vendor independence from day one.

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Small Businesses

Small doesn't mean you deserve worse service or less accountability from your vendors. We level the playing field — giving small business owners the same technical oversight and vendor scrutiny that enterprise companies take for granted.

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Kickstarter & Crowdfunded Ventures

You've validated demand and raised capital — now you need to build without blowing your budget on the wrong technical decisions. We help crowdfunded founders make smart, scalable choices before momentum stalls.

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Shark Tank & Investor-Backed Companies

You've got investment and a spotlight — which means your technical infrastructure needs to match your pitch. We help funded companies build credibly, audit existing systems for investor due diligence, and scale without embarrassing surprises.

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Growing Companies

You've outgrown your original tech decisions and the cracks are showing. We audit what you have, identify what's holding back growth, and build a prioritized roadmap to scale without breaking everything that's already working.

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Large Enterprise & Divisions

Large organizations often have the biggest vendor accountability gaps — contracts are big enough that vendors get comfortable. We provide the independent technical oversight that internal teams are too close to the politics to deliver.

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Buyouts & Acquisitions

You've acquired a business and inherited its tech debt, mystery vendors, and undocumented systems. We rapidly assess what you own, what's worth keeping, and what needs to change — before it becomes your liability.

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Partnerships & Joint Ventures

When two companies combine forces, their technology needs to work together. We assess technical compatibility, identify integration risks, and help structure agreements that protect both sides' digital assets from day one.

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Vendor & Partner Reviews

Is your agency, developer, or technology partner actually delivering value? We provide independent cross-partner technical reviews — the honest assessments that internal teams are too close to the relationship to give you.

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Companies in Transition

Leadership change, rapid growth, market shift, or platform migration — transitional moments expose technical vulnerabilities fast. We help you navigate without losing SEO authority, data continuity, or vendor control.

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Recovery & Rescue

The project went sideways. The vendor disappeared. The launch destroyed your rankings. We've seen it all — honest triage, root cause analysis, and a recovery plan that fixes the actual problem, not just the symptoms.

Regardless of where you are, the engagement looks the same: we start with an honest conversation, diagnose before we prescribe, and measure every outcome against the goals we set together at the start. If we're not the right fit, we'll tell you that too.

Let's See If We're a Match →

Ready to Get an Honest Picture of What's Happening?

The first conversation is free. We'll tell you what we think — no sales pitch, no fluff. Just 15 years of experience and no agenda other than giving you accurate information.